Market IQ
Market IQ checks the competition. You set the price that wins.
Market IQ checks what each dealer in your market is actually charging for their cars, compares it to your price, and shows you where you stand — not a gut feeling, not a book value pulled from somewhere else.
Schedule a DemoVideo placeholder — opens on the inventory queue with a vehicle flagged in Needs Review, shows the vehicle detail page opening on the market comparison, ends on the AI recommendation and its confidence badge.
Market IQ
Market IQ scrapes the dealer websites in your market every night and builds a real comparison for every vehicle on your lot — the actual asking price down the road today, not an auction estimate from somewhere else. It shows you where each vehicle ranks, recommends a price, and tells you how confident it is. You choose the strategy, and you decide what happens to the price.
It knows which vehicles actually need a decision
Market IQ opens straight into the inventory you already have, ranked by price-vs-market, with a Needs Review queue that narrows the list to vehicles with a real signal: aged past your threshold, missing comparables, or under- or over-performing on vehicle-page views.
Screenshot placeholder: inventory grid with the Needs Review tab active — vehicle, mileage, market count, price-vs-market %, market rank, strategy, and signals columns. Generic sample data.
Screenshot placeholder: Default Pricing Strategy panel with its four strategy tabs and guardrail fields. Generic sample dealership.
You set the strategy, Market IQ sets the guardrails
Choose Balanced, Fast Turn, High Gross, or Custom as your dealership default, with guardrails — a price-to-market band, minimum vehicle-page views per day, a lead-conversion target — that every vehicle follows unless it's set to override.
Every price comes with its evidence
Open any vehicle and see exactly who it's being compared against: a market position chart, a nearby-dealer table with mileage, days listed, and distance, and a direct link to the competitor's own vehicle page. Tighten the comparison by trim, engine, or drivetrain, or flag a match that's wrong so it's excluded going forward.
Screenshot placeholder: vehicle detail page market position chart and nearby-dealer comparison table. Generic sample vehicle and dealer names.
Screenshot placeholder: Competitive Analysis map and dealer-ranking grid. Generic sample dealership and competitor names.
Zoom out to your whole lot
Competitive Analysis rolls the same idea up to the dealership level: a map of nearby competitors, a side-by-side of advertised inventory versus units actually similar to your own, and a ranking of where you stand.
Take the next step
See exactly where your price stands against your own market.