Lead Hunter

Turn Anonymous Website Visitors Into Serious Buyers

Turn anonymous website visits into insights by identifying shoppers visiting your vehicle pages, even if they don't submit a form each time.

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Key Features of Lead Hunter

Lead Identification

Uncover new potential leads by mapping contacts in your database to their vehicle page visits, even if they didn't submit a form during that visit. ¹

Lead Engagement

Automatically nurture visitors with personalized emails through Automated Email Marketing, and capture high-intent leads from Payment Genie activity so you can prioritize serious buyers.

Lead Scoring

Focus on the buyers that matter most by scoring prospects based on engagement signals and the value of their units of interest.

Intuitive User Interface (Dashboard)

View your shopper data, including engagement scores, contact details, and units of interest, at a glance.

Daily Summary Email

Stay informed and never miss a sales opportunity with daily email reports showcasing the prior day's engagement activity.

Interested-In Insights

Personalize your follow-up communications with detailed data on each shopper's specific areas of interest.

Lead Hunter Requires AEM — Together, They Drive Real Results

Lead Hunter isn't a standalone tool—it's built to work hand-in-hand with Automated Email Marketing (AEM) to convert more website traffic into sales. AEM automatically sends targeted emails based on each shopper's browsing activity, like the vehicles they viewed, price changes, or similar inventory, keeping your dealership top of mind.

Meanwhile, Lead Hunter identifies exactly which shoppers are engaging with your site and what they're interested in, so your sales team can follow up personally at the perfect time. Together, they keep buyers engaged and give you the insights to close the deal.

Questions? We Have Answers

Do I need to have Automated Email Marketing (AEM) to use Lead Hunter?

Yes, Automated Email Marketing is a requirement for Lead Hunter. The AEM software is what allows Lead Hunter to recognize contacts from your dealership's database when they visit your site or interact with an email. This integration is essential for identifying visitors even if they don't fill out a form.

How does Lead Hunter identify a website visitor if they don't fill out a form?

Lead Hunter identifies visitors by tying their activity back to shoppers in your dealership's email list. Lead Hunter can also directly match to the CRM or dealer database if those shoppers are included in the email list. When a known contact in your database visits your website or interacts with one of your AEM emails, the system recognizes them and begins tracking their engagement.

What's the difference between what AEM does on its own and what Lead Hunter adds?

AEM is designed to automatically send emails like featured inventory or retargeting campaigns to stay in front of shoppers who have already interacted with inventory on your VDP page. Lead Hunter strengthens this by showing you who is interacting with the dealership's site recently. While AEM automates the outreach, Lead Hunter provides the real-time dashboard insights to see which leads are serious.

How does the Payment Genie (PG) integration work if a shopper doesn't submit their information?

Even if a shopper explores payment options in Payment Genie but doesn't complete the form, Lead Hunter still captures those interactions. This activity, such as viewing payment estimates, is factored into the lead's engagement score. This gives your sales team valuable insight into a shopper's buying intent, helping them prioritize follow-up with serious buyers.

Who at my dealership should be using the Lead Hunter dashboard?

The dashboard is designed for roles focused on sales and lead follow-up. Owners and General Managers will find it valuable for identifying and prioritizing shoppers who are most likely to purchase. It allows your sales team to stop calling every lead and instead focus their time on the opportunities most likely to convert.

How is the lead score calculated?

The lead score is determined by tracking a shopper's buying signals and engagement behavior. This includes their activity across your website, and their interaction with marketing emails. For dealers with Payment Genie, shopper activity within the PG tool is also factored into the engagement score.

Real people. Real testimonials.

Here's what some of our customers have to say about us.

View Google Reviews

John Marcsik 5 star rating

I was contacted in a non-obtrusive manner by Joel Matthew. He found me marketing myself on facebook and left me a voicemail. His pitch was exactly what I needed and what I was struggling to do on my own. The offer of the base package was less than what I would pay just for the facebook ads! My first impression was an honest 5/5.

Donnie Sattler 5 star rating

I have been with this company for a few years now. And every year they are always finding new ways for my car lot to grow. David McCormack who is my rep. goes above and beyond his job for my car lot. David and Dealer Car Search have brought my car lot a long way in the years. SO ONE BIG THANK YOU.

Kasra Kaidan 5 star rating

DCS is a fantastic company with great services that can help your business grow online. Been working with this company for about 4 years now and I can say their customer service is excellent. Never unsatisfied after a phone call and genuine service like this is getting harder and harder to find, and a big thank you to our rep Andy for being great every time we talk.

Sisbarro Dealerships 5 star rating

Dealer Car Search was recommended to Sisbarro and, from the first contact, they did everything imaginable to get a site for our Buy Here Pay Here store up and running quickly, efficiently and affordably. We work with many, many digital vendors. No one does things as smoothly as Zac and his team!

Tishawna Marie 5 star rating

I have to give it to Seth Mick for bringing my dealership, EAST SHORE AUTO INC, on board! All the information was accurate, smooth and easy process with great customer service and quality hard work! Price is unbeatable and user interface is amazing! Thanks again Seth!

Dan P

I run a used car dealership in PA and Seth got in touch with me and set us up with their website. The price was a no-brainer for what they offer. Customer service is great and Seth calls periodically to check in and see if we need anything. Highly recommend their service.

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¹ Lead Hunter requires a subscription to our Automated Email Marketing (AEM) product. For newly subscribed dealers to both products, leads will begin populating in Lead Hunter once your email campaigns generate website traffic.